22 May 2013

Joe Lucky

During the 40s and 50s, Jack Benny's sponsor for his radio (and TV ) show was Lucky Strike cigarettes. Back then they worked the ads ito the show, and the Sportsman Quartet sang a different ditty each week extolling the virtues of said ciggy. There was a multi -episode plot line where announcer Don Wilson was hiding in shame for mis-speaking the slogan "Be Happy Go Lucky"

Here is a magazine ad from the early 50s featuring Jack Benny and the Lucky Strike mascot.

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